Three Transactions for Taptica International
LSE-listed Taptica International, acquired the Demand-Side Platform of NYSE-listed Tremor Video for $50 million. The strategic acquisition by Taptica, a global mobile advertising platform for advertising agencies and brands, is a third in a series of M&A and securities transactions completed by Taptica this summer. The Tremor acquisition follows the July 2017 London Stock Exchange-AIM Market $50 million secondary placing and an acquisition of Adinnovation Inc., a leading player in Japan’s mobile advertising industry. Naschitz Brandes Amir represented Taptica in all three transactions. The Naschitz Brandes Amir team for the transactions was led by Tuvia Geffen, Itay Deutsch and Eti Baumgarten.