Tremor Video launches successful USD 1.5 Billion NASDAQ IPO.
Israeli ad-tech company, Tremor Video has launched a successful USD 1.5 Billion NASDAQ IPO, after launching on LSE seven years ago. Alongside Latham & Watkins, Naschitz Brandes Amir team assisted Tremor on the NASDAQ IPO, with Tuvia Geffen, Head of Capital Markets, supported by Itay Deutsch, Michal Zohar-Neistein, Sacha Borenstein, Tal Slabbaert, Shahar Yarom, and Ofir Lazard.
Tremor, founded as Marimedia, and then known as Taptica, has developed an automatic data-based trading platform for advertisers. The software platform that Tremor provides is designed for different types of media (mobile, smart TVs and more) and streamlines trading between advertising buyers and publishers selling advertising.
The Israeli company’s share price on the London Stock Exchange has risen almost 500% in the past year. It launched its IPO in London in 2014 at a market cap of just £160 million, after money.
