Following Israeli boycott by Ben & Jerry’s, are the fortunes of the ice-cream powerhouse melting?
Following the recent announcement that ice-cream brand powerhouse Ben & Jerry’s announced that it will no longer sell its products in the “Occupied Palestinian Territories,” this has triggered the possibility of legal consequences in the United States for the ice-cream subsidiary and its parent company, Unilever.
As law firm Asserson states in its update: “The legal hook comes in the form of anti-BDS laws, executive orders, or resolutions which have been adopted in 35 states over the past several years. Yet, while powerful, the state anti-BDS laws are not the only legal tool in the US arsenal, and it is possible that Ben & Jerry’s and Unilever could also find themselves defending lawsuits in state and federal courts.
The update was provided by Natasha Pereira, member of the US Dispute Resolution practice at Asserson Law Offices, together with Syvanne Aloni.
Read the full update here.
