Phoenix Acquires Majority Stake In Wobi
Categories: Corporate and M&A
Phoenix Insurance has acquired an 86% stake in Wobi, a leading Israeli price comparison platform for insurance, in a deal valued at up to NIS 150 million.
The acquisition expands Phoenix’s digital reach while maintaining Wobi’s operational independence and brand neutrality for consumers across Israel.
S.Horowitz & Co. advised Wobi and its majority shareholders, led by Amit Steinman, on the transaction. The firm’s team included Avner Itzhaki, Itai Visozky, and Nicole Cherniavsky.
