AppsFlyer sells nearly half its shares at USD2.7b valuation
Herzliya-based AppsFlyer is bringing Google, Meta, Unity, and Moloco into its shareholder base through a major investment round valued at approximately USD 1.3 billion, reflecting a company valuation of USD 2.7 billion, according to Globes. The transaction is expected to provide liquidity for existing shareholders and employees through the purchase of roughly 48% of the company’s shares.
The investment follows the collapse of a previously reported sale process involving Apollo and Fortissimo, and comes as AppsFlyer looks to expand its measurement infrastructure for autonomous marketing and AI-agent workflows. AppsFlyer said the new investors will each hold minority stakes, without control or exclusivity, and that the company will remain structurally independent.
Meitar is acting for AppsFlyer, with a team led by Dan Shamgar, Ran Camchy, Omri Davidov, Hila Silverstein, Eran Buvilski, Daniel Greenwald, David Dydek, Merav Ben Artzi Halpern, Assaf Moses, Sahi Adelson, Eyal Gil-Or, Idan Rosenblum, Alon Yarrow, Oz Benjamin, and Adi Berar.
Latham & Watkins is also advising AppsFlyer.
Agmon with Tulchinsky is representing Unity.
