Ad-tech company Innovid acquires TV Squared Ltd for USD 160 million
Categories: Corporate and M&A, Hi-Tech
Advertising tech company, Innovid has acquired TV Squared Ltd., a measurement and attribution platform, in a cash and stock transaction valued at approximately USD 160 million.
The move comes as Nielsen’s dominance of TV metrics wobbles, leaving the field in flux.
Israeli-founded Innovid focuses on streaming television.
DLA Piper was lead deal counsel for Innovid in both the U.S. and UK and worked closely with Israeli law firm, FWMK.
Read more here in the Wall Street Journal.
