According to the merger agreement, upon closing Bubbles, shareholders will hold 87.5% of the merged company representing a valuation of NIS 120 million.

Bubbles own and operate retail stores and operate a technology platform for the marketing of premium children’s brands. Along with its retail operations, Bubbles has developed and established a unique model for distributing products through an online e-commerce platform that includes leading international premium brands, including Vendome, Roberto Vino and Swarovski.

Shibolet & Co. advised Bubbles, notably led by partners Ron Soulema and Saul Adereth, together with associates Yishay Genin and Miriam Kricheli.