Gefen International (GFN) has commenced trading on the Australian Securities Exchange
Israel-headquartered platform provider, Gefen International (GFN) has begun trading on the Australian Securities Exchange (ASX) after an oversubscribed USD 25 million initial public offering (IPO).
Pearl Cohen advised on the IPO, with Senior Partner, Anna Moshe leading the transaction.
Gefen has created a platform for regulation-heavy industries in which carriers use agents to sell complex products to customers. While Gefen is primarily focused on the finance and insurance sectors, its platform can be used by any agent-based business.
The company plans to use the funds to further its growth by expanding its sales and marketing teams and funding research.
Gefen operates in a large and growing global market which was worth an estimated USD 358 billion in 2020 and is expected to grow to USD 462 billion by 2023.