Growing Synergies: International-Israeli Law Firm Collaborations
With 160 global law firms having an Israel Desk, competition for inbound and outbound referrals has never been more robust.
As we do every year, we asked heads of Israel Desks, from domestic and international law firms across the globe, to share their insights in order to see the current trends, when it comes to Israel marketing and business development.
There are several interesting trends, such as:
– More firms are now collaborating with more israeli firms (41% refer work to over 10 Israeli law firms.
– Developing relationships with Israeli firms climbs to #2 in importance of deciding who to refer work to (reciprocity is down to 13%!).
– Majority seek to expand their network in Israel.
– More firms are targeting GCs directly.
– IsraelDesks.com is seen as an integral part of law firms international marketing and BD efforts.
This survey and the trends it uncovers can play an important part in the way Israeli firms conduct their international marketing and BD and also important for International law firms to benchmark their activities.
