Israel Eyes USD 1 Trillion African Market
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A new study shows that Israeli companies could access a USD 1 trillion opportunity in African markets by shifting focus from exporting advanced technologies to adapting solutions for local needs. Success depends on engaging communities, forming inclusive partnerships, and building long-term relationships across diverse regions.
The report stresses that Israeli businesses can strengthen their position by co-developing solutions that tackle real challenges on the ground, enabling them to establish sustainable growth and meaningful presence. This approach, it argues, offers a more effective strategy than purely technology-driven expansion.
Read more in Jerusalem Post.
