Israel-founded Plus500 becomes official global partner of Chicago Bulls

Categories: Corporate and M&A

Israel-founded global fintech company Plus500 has signed a multi-year sponsorship agreement, in which Plus500 shall become the official global partner of the Chicago Bulls, featuring the Plus500™ logo exclusively on the front of the team’s warmup shooting shirts and jackets and presenting Plus500 as the “Official Global Online Trading Partner” of the team.

The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness and build on the core synergies that both brands have in common, emphasizing Plus500’s ambitions to develop its global footprint by entering new markets.

Herzog partners Itai Sarfaty and Irma Tschernia led this agreement.