KIRKBI A/S (Lego) to Acquire BrainPOP
KIRKBI A/S, the family-owned holding and investment company of the LEGO brand, and BrainPOP, a leading educational technology business, announced that they have entered into a definitive agreement for KIRKBI to acquire 100% ownership of BrainPOP.
The edtech company, founded by former pediatrician and immunologist Avraham Kadar, develops short, animated movies for kids that aim to make complicated and sometimes intimidating ideas simple and clear. Moreover, the Israeli founder, will receive $875 million for the sale of BrainPop – which is headquartered in the U.S. and has an R&D center in Israel.
Golenbock Eiseman Assor Bell & Peskoe LLP represented BrainPOP, led by corporate partners Richard Kaplan, Andrew Peskoe and Robert Zimmerman, of counsel Elizabeth Li and associate Daniel Cohen, tax partner Jeff Berger and intellectual property partner Robin Silverman.
Meitar represented KIRKBI A/S, as local council, led by Itay Frishman.
