LinkedIn to acquire Israeli marketing analytics company Oribi
LinkedIn Corporation announced that it entered into an agreement to acquire Oribi, an Israel based marketing analytics company. The acquisition will further help LinkedIn customers, from marketers to recruiters, gain actionable insights, make smarter decisions, and drive business results.
The Microsoft-owned networking platform has acquired Oribi, a Tel Aviv startup that specializes in marketing attribution technology. The deal will see LinkedIn establish its first office in Israel.
The Gross & Co. team advising long standing Oribi included: Shmulik Atias, Ella Tevet, Ran Ben-Ari, Oren Biran, Shay Fahima, Guy Gershon, Oren Kedmi, Masha Steinberg, May Grinfeld, Josef J. Sternthal and Tomer Levy.
Wilson Sonsini Goodrich & Rosati served as legal counsel to LinkedIn on the transaction.
