Nasdaq-listed Perion Acquires France-based AI Startup Greenbids
Israel-based Perion Network Ltd., a global advertising technology company, has acquired Greenbids, a French AI platform specializing in automated campaign optimization. Greenbids’ proprietary technology—already used by major global brands including Spotify and Accor—will be incorporated into Perion’s unified platform, Perion One, under the name Perion Algo.
The acquisition strengthens Perion’s position in the digital advertising space by enhancing its AI capabilities to deliver smarter, more efficient media campaigns. This move aligns with Perion’s long-term strategy to lead innovation in performance marketing and real-time optimization.
Meitar acted for Perion, with a multidisciplinary legal team including Ronen Bezalel, Jonathan Atha, Daniel Greenwald, Jonathan Zeloof, Lilach Shacham Kaneti, Ignacio González Royo, Liat Hertzka, Dr. Michael Bricker, Dr. Shimrit Itay-Horev, Ilan Farber, Eyal Gil-Or, Avigail Silberstein, Eviatar Elkoby, Hadas Savion, Hannah Kenley, Noa Haimi Cohen, Noam Goorhuis-Dror, Orly Calderon, Yoel Felsen, and Ziv Vaknin.
DLA Piper worked closely with Meitar, advising on the French corporate, IP, tax and employment aspects of the deal.
