ODDITY Tech lists on Nasdaq at USD2 billion valuation.
ODDITY Tech, the owner of IL MAKIAGE and Spoiled Child, has successfully listed on the Nasdaq, raising USD424 million, at a company value of USD2 billion.
Herzog advised on the project, led by Ran Hai and Nir Dash, co-heads of the Corporate and Securities Department, along with partners Itay Lavi, Joshua Ravitz, Efrat Tzur, Shachar Porat, Dr. Ehab Farah and associates, Ofek Galipoliti, Roi Stauber and Yahya Qaq.
Latham & Watkins represents ODDITY in the offering with a capital markets team led by partners Marc Jaffe, Ian Schuman, and Alison Haggerty.
Launched in 2018 by Holtzman and his sister Shiran Holtzman-Erel, Oddity aims to disrupt the legacy beauty market and replace the in-store experience by using data and artificial intelligence to develop brands and make tailored product recommendations.
At the heart of Oddity’s business model is its proprietary technology — including tools developed by a former Israeli defense official — and the billions of data points it has collected from its millions of users.
Looking ahead, Oddity plans to launch more brands and will use the proceeds from its offering to invest more into its data and technology and create products it says are backed by science.
