Salesforce continues acquisition spree with purchase of Zoomin
Salesforce continues its acquisition streak, announcing plans to acquire Zoomin, an enterprise knowledge platform. Zoomin consolidates company documents, such as user guides and tutorials, into a single portal. While the financial details were not disclosed, Salesforce anticipates the deal will close in Q4 of its fiscal year 2025, pending customary approvals.
Founded in 2019 by Gal Oron, Hannan Saltzman, and Joe Gelb, Zoomin leverages AI and big data to enhance self-service documentation and support solutions. Its client base spans tech companies like McAfee and Dell, as well as fast-food chains including Burger King, Tim Hortons, and Popeyes.
Zoomin has raised USD 73 million from investors, including General Atlantic, Bessemer Venture Partners, Viola Growth, and Salesforce Ventures.
Herzog advised on the transaction, led by the head of the High Tech Department, Yair Geva, M&A partner Nathan Wiesenberg, together with associates Dana Qaq, Yarden Elter and David Azimov with the assistance of partners Shachar Porat, Dr. Ehab Farah, Maayan Hammer-Tzeelon, Karen Elburg, Adar Bengom (Ortal), Vladi Borodovsky, Dan Shalev, Iris Achmon and associates Eti Portook, Daniel Rosenblatt, Elisheva Nathan Hemo, Daniella Weissand Michal Kra and other specialists.
Meitar advised Salesforce.
