Swedish gaming giant, Embracer Group buys CrazyLabs, an Israeli gaming start-up
Swedish gaming giant, Embracer Group has agreed to buy Israel’s CrazyLabs, a gaming start-up with over 4.5 billion downloads.
CrazyLabs will continue to operate as an independent publisher under the Embracer umbrella and expected to significantly upgrade Embracer’s publishing and mobile content skills.
Herzog advised Embracer Group, with partners Gilad Yacubovich and Dana Zur Neumann, and associates Raz Ofer and Raphael (Covel) Aderet leading this impressive deal.
CrazyLabs’ games are engaging over 110 million users every month, 12 million users daily, with more than 4.5 billion in lifetime downloads. CrazyLabs exhibited gross revenues of USD 152.9 million for the period of July 2020-June 2021.
For the full article in financial paper, Calcalist – read here.
