Two U.S. acquisitions of Israeli companies – LEADERS and Pepperi
Stagwell, a Nasdaq-listed company, is acquiring LEADERS, a Tel Aviv-based digital agency that focuses on influencer marketing and social commerce.
The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).
In a separate deal, U.S.-based Advantive is acquiring Pepperi, a leading omnichannel B2B sales platform headquartered in Israel, which serves wholesalers and distributors.
The Naschitz Brandes Amir team advising Stagwell was led by partners Tuvia Geffen and Adi Lahat, supported by associates Tal Slabbaert and Rotem Knobler, while the team assisting Advantive in collaboration with DLA Piperincluded partners Tuvia Geffen and Asi Moravchick, as well as associates Salomé Spitz Mouchnino, Coral Abutbul,and Shai Cohen.
Additionally, partners Michal Zohar, Dalit Ben-Israel, and Keshet Sirota-Leviner provided support on labor, privacy, and tax issues for both transactions.
