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26 The US-Israel Legal Review 2019
IN-HOUSE COUNSEL ROUNDTABLE
F
or 16 years, as editor in chief of
The American
Lawyer
and then its parent company, ALMMedia,
Aric Press
was the leading journalistic observer and
commentator on the world of large law firms and
their clients. It is a small boast to say that no other
journalist, perhaps no other human being, met with
or watched more law firm and legal department
leaders than he did.
Aric is now a partner at PP&C Consulting, based
in New York, where he works with law firms and
legal departments on many of the critical challenges
they face. PP&C work on strategy for firms and
groups, do deep-dive client interviews, train lawyers
in business development, handle various marketing
and positioning issues, and help firms improve their
compensation and governance structures.
Edva Liveanu-Justo
is Region Counsel, Central
Europe and Israel, for HP. Edva is an experienced
in-house counsel with a demonstrated history of
working in the information technology and services
industry in a multi-national global corporate
environment. Skilled in negotiation, Data Privacy,
Employment Law Project Finance, Competition
Law, and Dispute Resolution.
Gideon Rosenberg
is Deputy General Counsel &
Vice President of Legal Affairs for Mellanox
Technologies, Ltd. Mellanox was recently acquired
by NVIDIA for $6.9 billion, uniting leaders in
processing and interconnect for the high-
performance computing market.
Gideon is a long-established in-house counsel
with international experience having worked both
in Israel and in the US.
Aric Press
: Edva, you’re a seasoned in-house
counsel. Can you share a little about how your role
as regional counsel has evolved?
Edva Liveanu-Justo:
Thanks Aric, happy to be
joining you. I have been working as an in-house
lawyer at HP since 2010, first as a member of the
legal department in Israel, and later as the Country
Counsel for Israel after the separation at HP in 2015.
My regional role (Central Europe Region Counsel)
was created as part of a realignment to the go-to-
market organization in my assigned sub-region
(Central Europe, Middle East and Africa).
Aric Press
: And Gideon, you have experience
working in-house both in the US. and in Israel. What
first attracted you to the tech sector?
Gideon Rosenberg
: Thanks Aric, delighted to be
participating in this inaugural issue. I joined my
first tech company back in 2003. I believed that
this was going to be the most exciting sector to be
working in, given the global reach of technology
and the fact that Israel was becoming a world
leader in technology. I believed that this sector
would evolve and develop at a much faster pace
than other sectors which meant that I would never
be bored and always be challenged. This has of
course turned out to be true!
Aric Press
: So which key issues are currently the
most pressing – and how do you see this changing
over the next few years?
Edva Liveanu-Justo
: On a regional level, the most
pressing issues I identify relate to compliance with
various regulations; whether it is data privacy
(not only GDPR), consumer issues, anti-trust, and
anti-corruption. Over the next few years I foresee
In-House Counsel:
TechnologyRoundtable
Aric Press conducts a roundtable discussion with two of Israel’s
senior in-house technology counsel - Edva Liveanu-Justo of HP
and Gideon Rosenberg of Mellanox Technologies, Ltd.