February Edition 2023

40 It’s not easy to own your own pipeline, spend less on resources, and still deliver results. Fortunately, expecting more from your team doesn’t have to mean working longer days or micromanagement — leading to inevitable burnout and costly turnover. Instead, you’ll need a plan to orchestrate this cultural shift, enable everyone on your team to be a top performer, and use technology that helps your team ramp up deal velocity — without creating more work along the way. We believe strongly in these five recommendations and that they will help you and your team to reach the heights to which you aspire, even in times of crisis. We are here for you, and to help tailor your objectives, shape your plans, and deliver your results. Social media marketing for businesses and law firms is a true game-changer, whether you like it or not, it is here to stay and… it's GROWING! Eleni Chalkidou, Director of Strategic Communications Let’s be candid here for a moment: A potentially imminent recession (you heard it here first), the cost-of-living crisis coupled with a decline in consumer spending and a worryingly mounting inflation, makes law firms think twice about where to invest their money when promoting their skills and marketing services. So, before you make those cuts in the marketing budget, know this: Social Media marketing will endure; therefore, the name of the game is you must adapt to last. Here are the top three social media trends you will see more of over the next 12 months and some pointers on how to make the most of them. 1. Collaboration with market influencers will become as important as industry communities. 2023 will see an increase in law firms and businesses working with influencers but also building on their community industry groups. Pointers: Find an influencer by LinkedIn endorsements, follower calibre & numbers and by monitoring their industry relevant posts and conversations. Ask: Can we produce content in collaboration? If yes, explore further until you find the correct fit for your lawfirm.Also: Howdo I create a community group that will debate the latest industry trends to attract interest?