Yahoo gets %25 in stake in Taboola as part of a 30 year commercial agreement
Yahoo and Taboola (NASDAQ: TBLA), a global leader in powering recommendations for the open web, today announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties and will be available to buy through the Yahoo DSP, establishing Taboola as a leading native advertising offering for advertisers, publishers and merchants on the open web.
As part of the deal, Yahoo is becoming Taboola’s largest shareholder with a 24.99% stake in the advertising network company. Yahoo will also get a seat on Taboola’s board of directors. Both companies expect to generate $1 billion in annual revenue from this newly formed partnership, if integrations go well.
Paul, Weiss, Rifkind, Wharton & Garrison LLP and Erdinast, Ben Nathan, Toledano & Co., With Hamburger Evron served as legal counsel to Yahoo. Davis Polk & Wardwell LLP and Meitar Law Offices served as legal counsel to Taboola.
The EBN team who advised on this transaction was led by Doni Toledano and Nitzan Aberbach, together with Yonatan Levy, Yarden Levy, Shmarya Green, Sarai Barzel Galil and Racheli Harel (M&A, Corporate and Commercial), Moty Yamin, Yonatan Haimi – Erenreich and Ofir Saada (Capital Markets and Securities), Dr. Eran Lempert and Tal Alon (Tax), Eyal Birenberg and Bar Artzy (Employment), Michal Rothschild and Biana Rivkin (Antitrust), Lior Etgar (Privacy and Data Protection), Nir Nordan (Litigation).
The Meitar Team was led by: Shachar Hadar, Assaf Naveh, Niva Barg Livnat, Dr. Michael Bricker, Mouna Totry and Atira Erlichster.
The Davis Polk team was led by: Michael Kaplan andLee Hochbaum.
